Mastering big data could mean:

• up to 30% of the global data market for European suppliers;
• 100,000 new data-related jobs in Europe by 2020;
• 10% lower energy consumption, better health-care outcomes and more productive industrial machinery.

A Memorandum of Understanding to set up the PPP on big data will be signed today by European Commission Vice President Neelie Kroes and President of the  <http://www.bigdatavalue.eu/> Big Data Value Association, Jan Sundelin, who acts on behalf of companies including ATOS, Nokia Solutions and Networks, Orange, SAP, SIEMENS, and research bodies such as Fraunhofer and the German Research Centre for Artificial Intelligence. The EU has earmarked over €500 million of investment over 5 years (2016-2020) from Horizon 2020 which private partners are expected to match at least four times over (€2 billion).